Prof Connie Pechmann

Prof Connie Pechmann

Professor of Marketing, The Paul Merage School of Business, University of California Irvine

Connie (Cornelia) Pechmann is Professor of Marketing at The Paul Merage School of Business, University of California Irvine. She conducts lab and field experiments to study controversial marketing messages including tobacco and drug messages and social media messages. She has received numerous grants to study adolescents’ response to tobacco-related advertising and product placements. Her recent work examines the use of social media for online self-help groups and she has received a $2.5M NIH grant to develop Tweet2Quit for smoking cessation. Prof. Pechmann has published numerous articles in leading marketing journals (JCR, JCP, JMR, JM and JPPM) and public health journals (AJPH, TC) and her work has received extensive press coverage. She is past Editor of the Journal of Consumer Psychology (2012-2015), an Area Editor at Journal of Marketing, a Top 50 Marketing Scholar, and a Who’s Who in Economics. She received the 2009 Pollay Prize for Research in the Public Interest and the 2005 JCR best article award. Her research has been presented to the U.S. Congress, the California State Legislature and the National Association of Attorneys’ General. Prof. Pechmann has an M.S., MBA, and PhD from Vanderbilt University.