Prof John Deighton Harold M. Brierley Professor of Business Administration Emeritus, Harvard Business School Biography John Deighton is the Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School, where he teaches marketing. He teaches Digital Marketing to MBA students, an MBA course titled Big Data in Marketing and an executive short course titled Competing on Business Analytics and Big Data. His recent research on data-driven marketing includes “Economic Value of the Advertising- Supported Internet Ecosystem,” published by the IAB in 2017, “The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy,” published by the…

Harald Van Heerde S.H.A.R.P. Research Professor of Marketing at the University of New South Wales, Sydney Biography Harald van Heerde (Ph.D., University of Groningen, the Netherlands) is S.H.A.R.P. Research Professor of Marketing at the University of New South Wales, Sydney. Harald specializes in econometric models to improve marketing decision making. His wide-ranging research interests include measuring the sales effects of the marketing mix, new media, loyalty programs, strategies to build brands and brand equity, electronic word of mouth, retailing, attribution modeling, customer acquisition, entertainment marketing and the role of PR and publicity. Van Heerde is ranked in the top 10…