{"id":15,"date":"2017-12-19T02:41:23","date_gmt":"2017-12-19T02:41:23","guid":{"rendered":"https:\/\/confer.nz\/anzmac2019\/?page_id=15"},"modified":"2019-08-27T22:02:01","modified_gmt":"2019-08-27T22:02:01","slug":"submissions","status":"publish","type":"page","link":"https:\/\/confer.nz\/anzmac2019\/submissions\/","title":{"rendered":"Submissions"},"content":{"rendered":"

\n\t\tCall for Submissions\n\t<\/h2>\n\t

Thank you for your interest but submissions to ANZMAC 2019 are now closed.<\/p>\n\t

Submit your papers from 27 May 2019.<\/strong><\/h3>\n

The ANZMAC 2019 call for papers recognises a world of technological, social and political turbulence, challenging marketers to produce robust and actionable research. Our environment and ecosystems present formidable demands to traditional marketing, and as academics, we are in a privileged position to respond to these demands. Consider for example, the intersection of marketing and the developing megatrends, the shifting focus from growth to sustainability, innovation without compromising our way of life and action against climate change. Also consider the fragility of supply, consumer inattention among millennials, the role and impact of human-technology interfaces and automation, personalisation, marketing analytics, privacy paradoxes, data collection and use, and direct purchase response measures of marketing content and campaigns. We clearly live in a changing world. However, this presents an opportunity for research.<\/p>\n

The theme of this conference – Winds of Change – challenges marketers to address global issues, such as those above, and more. We therefore encourage scholars to submit insightful (opinion, conceptual, theoretical or practical) research which investigates the effects of change on policy makers, marketing practitioners, customers and society at large. We invite our community to reflect on our changing world, to push the boundaries and consider the future for Marketing in disruptive and uncertain times.<\/p>\n\t

Tracks<\/strong><\/h3>\n
    \n
  1. Business-to-Business Marketing<\/li>\n
  2. Consumer Behaviour<\/li>\n
  3. Consumer Culture Theory<\/li>\n
  4. Crisis Communications in the Public Sector<\/li>\n
  5. Digital Marketing and Social Media<\/li>\n
  6. International Marketing<\/li>\n
  7. Macromarketing \/ Marketing & Public Policy<\/li>\n
  8. Marketing Analytics, Methods and Modelling<\/li>\n
  9. Marketing Communications<\/li>\n
  10. Marketing Education<\/li>\n
  11. Retailing and Distribution<\/li>\n
  12. Services Marketing<\/li>\n
  13. Social Marketing<\/li>\n
  14. Strategic Marketing and Branding<\/li>\n
  15. Sustainability and the Winds of Change<\/li>\n<\/ol>\n

    Click here<\/a> for further information on the tracks.<\/p>\n\t

    Take note of these Important Dates and Documents.<\/h3>\n

    \n\t\tcall for papers\n\t<\/h4>\n\t\t\t