{"id":1296,"date":"2018-10-06T23:29:32","date_gmt":"2018-10-06T23:29:32","guid":{"rendered":"https:\/\/confer.nz\/anzmac2019\/?page_id=1296"},"modified":"2019-12-02T01:19:41","modified_gmt":"2019-12-02T01:19:41","slug":"doc-colloquium","status":"publish","type":"page","link":"https:\/\/confer.nz\/anzmac2019\/doc-colloquium\/","title":{"rendered":"Doc Colloquium"},"content":{"rendered":"\n\t<h1><strong>DOCTORAL COLLOQUIUM:\u00a0 29 November &#8211; 1 December<\/strong><\/h1>\n<h1>SUCCESSFULLY NAVIGATING THE WINDS OF CHANGE<\/h1>\n<h4>Proudly Sponsored by Massey University Business School<\/h4>\n<p>&nbsp;<\/p>\n<p>The Doctoral Colloquium will take place from 29 November &#8211; 1 December. It will be followed by the main conference on 2 &#8211; 4 December 2019.<\/p>\n\t<p><strong>The ANZMAC Doctoral Colloquium<\/strong>\u00a0is for students at all stages of their doctoral research. Consistent with the overall theme of ANZMAC 2019 (Winds of Change), the colloquium aims to provide doctoral students with an understanding of the contemporary challenges in marketing and an opportunity to question existing paradigms.<\/p>\n<p>The colloquium will connect students with peers, leading marketing academics and mentors. The programme will encourage students to engage in lively discourse, helping them improve their skills and further their research in order to navigate the \u2018winds of change\u2019 in increasingly unsettling times.<\/p>\n<p>&nbsp;<\/p>\n\t<h3>DC KEY DATES:<\/h3>\n\t\t\t<ul> \t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Submissions open:<\/h3>\n\t\t\t\t\t\t\t\t<p>27 May 2019<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li> \t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Extended abstract due:<\/h3>\n\t\t\t\t\t\t\t\t<p>Submissions are now closed<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li> \t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Authors notification:<\/h3>\n\t\t\t\t\t\t\t\t<p>28 August 2019<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li> \t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Full Paper due:<\/h3>\n\t\t\t\t\t\t\t\t<p>1 November 2019<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li> \t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Doctoral Colloquium:<\/h3>\n\t\t\t\t\t\t\t\t<p>29 November &#8211; 1 December 2019<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li> \t\t<\/ul>\n\t<h2>Grants &amp; awards<\/h2>\n<p>The following grants and awards are offered to participants in the Doctoral Collquium.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>ANZMAC DC Travel Grants (4 x AUD $1000) SUBMISSIONS HAVE CLOSED<\/strong><\/p>\n<p>The travel award is available to assist a full-time doctoral student who wishes to attend the Colloquium and needs funding to do so. Applicants must be studying at an institution that holds Institutional Membership of ANZMAC. Submissions require a one- page justification for why funding is required to be included with the proposal submitted. Selection will be based on proposal merit and justification of funding needs.<\/p>\n<p><strong>ANZMAC DC \u2018Best Paper\u2019 Award (1 x NZD $1500)<\/strong><\/p>\n<p>Participating in the Colloquium offers the opportunity to win the ANZMAC DC \u2018Best Paper\u2019 Award.<\/p>\n<p><strong>ANZMAC DC \u2018Best Paper\u2019 for Social Impact (1 x NZD $500)<\/strong><\/p>\n<p>Participating in the Colloquium offers the opportunity to win the ANZMAC DC \u2018Best Paper for Social Impact\u2019 Award.<\/p>\n<p>&nbsp;<\/p>\n<h2>submission guidelines<\/h2>\n<p>Students wishing to attend the Doctoral Colloquium are required to send the following material to <a href=\"https:\/\/confer.nz\/anzmac2019\/ailto:dc-anzmac2019@vuw.ac.nz\">dc-anzmac2019@vuw.ac.nz<\/a>\u00a0<strong>before 15 July 2019<\/strong>:<\/p>\n<p>1. An extended abstract of your research topic (750-1000 words, excluding references). Early stage students should focus on the research question they would like to address, the significance of their problem, and their proposed methodology. Later stage students should look to present (potentially early) findings in their extended abstract. Click the button further below for an example. The extended abstract should follow the following formatting guidelines:<\/p>\n<ul>\n<li>Font: Times New Roman 12pt<\/li>\n<li>Margins: 2.5cm all sides<\/li>\n<li>Spacing: Single Spaced, with one blank line between paragraphs.<\/li>\n<li>Referencing style: <a href=\"https:\/\/www.elsevier.com\/journals\/australasian-marketing-journal\/1441-3582?generatepdf=true\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Australasian Marketing Journal<\/u><\/a> format<\/li>\n<\/ul>\n<p>2. Your submission should also contain a one paragraph (max 200 words) Motivation Statement that discusses why you want to attend the Doctoral Colloquium and what you would like to get out of it. Please be as specific as you can, i.e. what areas in your thesis do you wish to receive feedback on whilst at the ANZMAC Doctoral Colloquium. Include this paragraph on the cover page.<\/p>\n<p>3. Your submission should also contain a 1 \u2013 1 \u00bd half page cover page that includes the following information:<\/p>\n<ul>\n<li>Student\u2019s name, affiliation, and contact details.<\/li>\n<li>Supervisor\u2019(s\u2019) name(s) and affiliation<\/li>\n<li>Short Abstract (no more than 200 words)<\/li>\n<li>4-6 keywords about your research<\/li>\n<li>Motivation Statement (no more than 200 words)<\/li>\n<li>The cover page should follow the following formatting guidelines:\n<ul>\n<li>Font: Times New Roman 12pt<\/li>\n<li>Margins: 2.5cm all sides<\/li>\n<li>Spacing: Single Spaced, with one blank line between paragraphs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\t<h2>Award Winners<\/h2>\n<p>Doctoral Colloquium Best Paper<\/p>\nAnna Hartman, The University of Melbourne<br \/>\nTitle: Eggs to market: Consumer strategies for navigating a stigmatized marketplace\n<p>Doctoral Colloquium Best Paper for Social Impact<\/p>\nLaura McVey, RMIT University<br \/>\nTitle: Dark dynamics: Recruiting into practices and markets of harm\n<p>Highly commended paper<\/p>\nHuijuan Yu, UNSW Sydney<br \/>\nTitle: Exploration of co-creation experience in the learning economy: Conceptualisation, measurement and consequences\n<h2>\n\t\tDoctoral Colloquium Costs\n\t<\/h2>\n\t\n<table id=\"tablepress-4\" class=\"tablepress tablepress-id-4\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">All prices include GST<\/th><th class=\"column-2\"><strong>Early Bird Registration<\/strong><br \/>\n(Until 3 October)<\/th><th class=\"column-3\"><strong>Full Registration<\/strong><br \/>\n(From 4 October)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Institutional Member<\/td><td class=\"column-2\">NZ $300<\/td><td class=\"column-3\">NZ $350<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Non-Institutional Member<\/td><td class=\"column-2\">NZ $350<\/td><td class=\"column-3\">NZ $400<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-4 from cache -->\n<p><strong>Registration includes:<\/strong> participation in the doctoral colloquium, coffee breaks and lunches, welcome drinks &amp; nibbles on Friday night (29 November 2019), and dinner on Saturday night (30 November 2019). The Doctoral Colloquium is primarily designed for current PhD students but recent HDR graduates are welcome to register so that they may engage with the seminars and discussions on offer.<\/p>\n<p>&nbsp;<\/p>\n<h2>Venue<\/h2>\n<p>The Doctoral Colloquium takes place at the main conference venue, Rutherford House, Pipitea Campus, Victoria University of Wellington. Please see the <a href=\"https:\/\/confer.nz\/anzmac2019\/venue\/\">conference venue page<\/a> for further information. To view a map, <a href=\"https:\/\/confer.nz\/anzmac2019\/wp-content\/uploads\/2019\/09\/VENUE-info-for-website.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Programme<\/h2>\n<p>The Doctoral Colloquium commences with the Welcome Reception on Friday 29 November at 5pm and concludes on Sunday 1 December at 5.15pm. To see the programme, <a href=\"https:\/\/confer.nz\/anzmac2019\/wp-content\/uploads\/2019\/12\/CE_ANZMAC_DC-Handbook_FINAL-02.12.19.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a>.<\/p>\n\t<h2>Plenary Sessions<\/h2>\n<p>Saturday 30 November<\/p>\n\t<p><strong>Start of Day Plenary Session:<em> Winds of Change\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em><\/strong><\/p>\n<p>Guest speaker: Professor Emeritus Peter Thirkell<\/p>\n<p>The Winds of Change theme for 2019 raises interesting questions about the nature of marketing, and the concepts and ideas that are quintessential to marketing and should endure versus those that need to adapt and change in turbulent if not disruptive times. This session will touch upon the nature of the changes that we can observe in the wider environment and their implications for marketers. It will challenge you as a doctoral student to consider your dissertation topic within the wider context of marketing as an evolving management discipline, and the research challenges and opportunities that lie ahead in your marketing career as a result of the changes that are occurring.<\/p>\n<p>Professor Peter Thirkell is an Emeritus Professor at Victoria University of Wellington. His research and publishing has been in the areas of\u00a0sustainable marketing systems, digital media, branding, macro marketing, and strategic marketing planning, and he maintains an active interest in the theory and practice of marketing. He is a former Dean and Pro-Vice Chancellor of the Business School, and prior to that served as Head of Marketing and International Business. Peter was a founding member of ANZMAC and is a longstanding supporter of the DC. He served a term as Vice President of the Academy and is now an Honorary Fellow.<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/confer.nz\/anzmac2019\/wp-content\/uploads\/2019\/11\/Peter-photo-2-150x150.jpg\" alt=\"Peter photo 2\" itemprop=\"image\" height=\"150\" width=\"150\" title=\"Peter photo 2\" onerror=\"this.style.display='none'\"  \/>\n\t<p><strong>End of Day Plenary Session: <\/strong><strong><em>Engagement-led Business Schools and the Future of Research\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em><\/strong><\/p>\n<p>Guest speaker: Professor Ashish Sinha<em> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/em><\/p>\n<p>The\u00a0Winds of Change\u00a0are not limited to marketing alone, and scrutiny of the value that business education provides\u00a0to all stakeholders continues to intensify. Critics argue that research in marketing has become remote from the\u00a0conceptual and practical challenges faced by marketers in a fast changing world. Marketing academics of the future\u00a0will need to more fully engage with practitioners so as to help them gain better insights into and solve real-world\u00a0marketing problems. Professor Sinha will discuss this changing environment and fostering an engagement-led\u00a0approach, so as to help you achieve greater rigour, relevance and ultimately impact in your research.<\/p>\n<p>Ashish Sinha is Professor of Marketing and former Associate Dean (Research) at the UTS Business\u00a0School in Sydney. He has held senior leadership positions in both industry and academia, and recently led a major\u00a0transformation process to help the UTS Business School become strongly externally engaged. His research and\u00a0teaching experience is in the areas of marketing science, choice modelling, strategy, branding and marketing\u00a0analytics. His publications have appeared in many leading international journals, and he has received a number of\u00a0awards for his work. Ashish is strongly committed to fostering rigour and relevance among doctoral students, and he\u00a0has been regularly involved in ANZMAC since its beginnings. He is a Fellow of the Academy.<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/confer.nz\/anzmac2019\/wp-content\/uploads\/2019\/11\/Ashish-Sinha-150x150.jpg\" alt=\"Ashish Sinha\" itemprop=\"image\" height=\"150\" width=\"150\" title=\"Ashish Sinha\" onerror=\"this.style.display='none'\"  \/>\n\t<p>Sunday 1 December<\/p>\n\t<p><strong>Breakfast Plenary Session: <em>The Make or Break Years: Managing Your Early Career\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em><\/strong><\/p>\n<p>Guest speaker: Professor Ekant Veer<\/p>\n<p>In this talk Ekant will discuss the importance of the last year of a PhD and first 4 years of an academic career. For many, these five years are the \u2018make or break\u2019 years in academia but they can also be the wonder years. Ekant draws on his experiences and those of others to provide some strategies and tips to secure your first job and thrive during this period. Specifically, he will discuss balancing research, teaching, administration and, most importantly, life away from academia to accelerate your career. The session will also allow time for discussion and goal setting exercises.<\/p>\n<p>Ekant Veer is a Professor of Marketing and the Associate Dean of Postgraduate Research at the University of Canterbury. Ekant is a multi-award winning teacher and researcher having been named in the Top 40 under 40 Business Professors worldwide by Poets and Quants in 2018, a winner of an Ako Aotearoa Tertiary Teaching Excellence award, a recipient of the University of Canterbury&#8217;s Teaching Medal and a 5 times winner of UCSA&#8217;s Lecturer of the Year award. His research focuses on the role of marketing in promoting social wellbeing and understanding how online technologies affect consumer self-expression and identity.<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/confer.nz\/anzmac2019\/wp-content\/uploads\/2019\/11\/Ekant-Office-Couch-150x150.jpg\" alt=\"Ekant Office Couch\" itemprop=\"image\" height=\"150\" width=\"150\" title=\"Ekant Office Couch\" onerror=\"this.style.display='none'\"  \/>\n\t<p><strong>Closing Plenary Session: <\/strong><strong><em>In the Spotlight\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em><\/strong><\/p>\n<p>Guest speakers: Professor Rebekah Russell-Bennett and Professor Geoff Soutar<\/p>\n<p>To close the Colloquium, Professor Rebekah Russell-Bennett and Professor Geoff Soutar will reflect on some \u201chighs and lows\u201d experienced during their academic careers. They will share highlights that they found to be personally rewarding and satisfying, and a lesson or two learned from the things that didn\u2019t go as intended. This will be followed by the presentation of the awards and closing remarks.<\/p>\n<p>Professor Rebekah Russell-Bennett is the deputy director of the QUT Centre for Behavioural Economics, Society and Technology and is the 2019 most cited marketing academic according to The Australian. \u00a0Her research brings together the fields of services and social marketing, working with government and industry in creating scalable, cost-effective yet tailored solutions for social problems. She is a global leader in shaping the debate and impact of social marketing as a behaviour change approach.\u00a0 Rebekah is also the program leader of the Services Thinking for Social Problems research group at QUT and has undertaken Category 1, 2, and 3 funded research in excess of $9.5m. Rebekah has published more than 300 refereed articles and is co-editor Journal of Services Marketing.<\/p>\n<p>Professor Geoff Soutar is Winthrop Professor of Marketing at the University of Western Australia. His research and teaching interests includes cross-cultural decision-making, new product and\u00a0service development, and the marketing of services with a focus on\u00a0service quality and its impact on organisational success. He has published prolifically in leading international journals and presented at numerous conferences and seminars. Geoff has held senior roles at several universities and key ARC committees, and consulted widely to many public and private sector organisations. He has been a strong supporter of and advocate for ANZMAC and the DC since their beginnings. Geoff has been recognised as a Distinguished Researcher of ANZMAC, and is a Fellow of the Academy.<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/confer.nz\/anzmac2019\/wp-content\/uploads\/2019\/11\/Rebekah-Russell-Bennett-sq-150x150.jpg\" alt=\"School of AMPR Staff at Gardens Point\" itemprop=\"image\" height=\"150\" width=\"150\" title=\"School of AMPR Staff at Gardens Point\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/confer.nz\/anzmac2019\/wp-content\/uploads\/2019\/11\/Geoff-Soutar-150x150.jpg\" alt=\"Geoff Soutar\" itemprop=\"image\" height=\"150\" width=\"150\" title=\"Geoff Soutar\" onerror=\"this.style.display='none'\"  \/>\n\t<h2>Workshops<\/h2>\n<p>Saturday 30 November\u00a0 \u00a01pm &#8211; 2.30pm<\/p>\n\t<p><strong>Workshop 1:<\/strong> <strong><em>Building a Conceptual Model with Theory<\/em><\/strong><\/p>\n<p>Guest speaker: Professor Vesna Zabkar<\/p>\n<p>The workshop will start with the critical role of theory in developing theoretical and practical contributions to our field. We will discuss how to formulate problems to develop good research questions and where good theory fits in conceptual model building. In the process, we will get familiar with different academic streams\/viewpoints and a range of possible areas of research, e.g. an application of an existing theory to a new setting, gap filling, synthesis of existing theories, and critique of existing theory. The workshop will be interactive in nature, with the focus on research competence development.\u00a0 Participants are encouraged to attend the workshop with their projects and research problem.<\/p>\n<p>Vesna is a Professor of Marketing at the School of Economics and Business, University of Ljubljana, Slovenia. She holds a PhD in the field of management and organization from the University of Ljubljana. She is the former Vice-Dean for Research, national representative on the EMAC executive and was the conference chair of the 15<sup>th<\/sup> International Conference on Research in Advertising (ICORIA). She has been a visiting professor at the University of Vienna (Chair of International Marketing) and a Fulbright Fellow at Northwestern University. Her research interests include the role of marketing within companies, marketing communications effectiveness, accountability and sustainability.<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/confer.nz\/anzmac2019\/wp-content\/uploads\/2019\/11\/Vesna-150x150.jpg\" alt=\"Vesna\" itemprop=\"image\" height=\"150\" width=\"150\" title=\"Vesna\" onerror=\"this.style.display='none'\"  \/>\n\t<p><strong>Workshop 2:<em> Qualitative Analysis Using Leximancer <\/em><\/strong><\/p>\n<p>Guest speaker: Professor Louise Young<\/p>\n<p>Professor Louise Young will discuss and illustrate how the Leximancer software tool can complement and extend\u00a0other qualitative methods by providing reliable and meaningful analysis of large quantities of textual information.\u00a0This can include interview transcripts, open-ended comments from textual fields in online surveys, researcher notes\u00a0from a spreadsheet, and other documents. Participants will discuss how the qualitative work they are doing or\u00a0contemplating could be explored and extended through the use of Leximancer.<\/p>\n<p>Louise Young is a Professor at the University of Southern Denmark, and Emeritus Professor at the\u00a0University of Western Sydney. Her research and teaching experience is in the areas of business to business\u00a0relationships, channel management, and understanding business networks using deep qualitative interviews, agent-based modelling, and lexicographic analysis. Her publications have appeared in a wide range of leading\u00a0international journals, and she has served on the editorial boards of a number of these journals. Louise has a\u00a0longstanding involvement with ANZMAC and the DC, and is a Fellow of the Academy.<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/confer.nz\/anzmac2019\/wp-content\/uploads\/2019\/11\/Louise_photo-150x150.jpg\" alt=\"Louise_photo\" itemprop=\"image\" height=\"150\" width=\"150\" title=\"Louise_photo\" onerror=\"this.style.display='none'\"  \/>\n\t<p>Sunday 1 December\u00a0 \u00a01pm &#8211; 2.30pm<\/p>\n\t<p><strong>Workshop 3:<em> Theoretical and Practical Guide for Experimental Design<\/em><\/strong><\/p>\n<p>Guest speaker: Dr Jungkeun Kim<\/p>\n<p>The purpose of this workshop is to help participants to understand the nature of experimental design and to develop skills in designing effective experiments. This workshop mainly covers (i) why researchers conduct experiments, (ii) key elements of experiments (IVs, DVs, moderators, &amp; mediators), (iii) how to design and execute multiple experiments more effectively, and (iv) recent development regarding experimental design and analysis. Prior to the workshop, participants are recommended to read the article (Wilson, Aronson, &amp; Carlsmith 2009 &#8211; The art of laboratory experimentation) or other experimental papers to gain more value from the workshop.<\/p>\n<p>Jungkeun (JK) Kim (PhD, University of Minnesota) is a Senior Lecturer of Marketing at the Faculty of Business and Law at the Auckland University of Technology, New Zealand. His main research interests are in consumer decision-making and behaviours based on behavioural decision theory. His research has been published in the Journal of Marketing Research, Journal of Consumer Psychology, Journal of Retailing, and Journal of Travel Research among others. He currently serves as an Associate Editor of Australasian Marketing Journal and a panel member of 2019 ABDC (Australian Business Deans Council) Journal Quality List Review.<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/confer.nz\/anzmac2019\/wp-content\/uploads\/2019\/11\/photo_JK-150x150.jpg\" alt=\"photo_JK\" itemprop=\"image\" height=\"150\" width=\"150\" title=\"photo_JK\" onerror=\"this.style.display='none'\"  \/>\n\t<p><strong>Workshop 4: <\/strong><strong><em>Thinking Conceptually and Writing a Conceptual Piece<\/em><\/strong><\/p>\n<p>Guest speaker: Professor Rod Brodie<\/p>\n<p>Professor Rod Brodie will talk about the nature and levels of theory, contexts, types of conceptual contribution, ways of conceptual development, identifying and defining problems, and keeping your thinking fresh and your reasoning skills sharp. Participants will discuss how they have used thinking and conceptual skills so far in their research, and reflect on their clarity of purpose in thinking conceptually. The session will include a worked example and an opportunity for participants to further develop their own conceptual thinking skills and approach.<\/p>\n<p>Rod Brodie is a Professor in the Department of Marketing at the University of Auckland Business School, New Zealand. His\u00a0research and teaching experience is in the areas of marketing theory, strategy, branding and service research. His publications have appeared in a number of leading international journals, several of which he has served as a member of the editorial board. Rod is passionate about developing marketing education\u00a0in Australasia and has always been keen supporter of the DC. He was the founding president of the Australia New Zealand\u00a0Marketing Academy (ANZMAC), and is a Fellow of the Academy.<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/confer.nz\/anzmac2019\/wp-content\/uploads\/2019\/11\/Brodie-01-V1-150x150.jpg\" alt=\"Brodie 01 V1\" itemprop=\"image\" height=\"150\" width=\"150\" title=\"Brodie 01 V1\" onerror=\"this.style.display='none'\"  \/>\n","protected":false},"excerpt":{"rendered":"<p>DOCTORAL COLLOQUIUM:\u00a0 29 November &#8211; 1 December SUCCESSFULLY NAVIGATING THE WINDS OF CHANGE Proudly Sponsored by Massey University Business School &nbsp; The Doctoral Colloquium will take place from 29 November &#8211; 1 December. It will be followed by the main conference on 2 &#8211; 4 December 2019. The ANZMAC Doctoral Colloquium\u00a0is for students at all&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1296","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/confer.nz\/anzmac2019\/wp-json\/wp\/v2\/pages\/1296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/confer.nz\/anzmac2019\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/confer.nz\/anzmac2019\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/confer.nz\/anzmac2019\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/confer.nz\/anzmac2019\/wp-json\/wp\/v2\/comments?post=1296"}],"version-history":[{"count":3,"href":"https:\/\/confer.nz\/anzmac2019\/wp-json\/wp\/v2\/pages\/1296\/revisions"}],"predecessor-version":[{"id":2103,"href":"https:\/\/confer.nz\/anzmac2019\/wp-json\/wp\/v2\/pages\/1296\/revisions\/2103"}],"wp:attachment":[{"href":"https:\/\/confer.nz\/anzmac2019\/wp-json\/wp\/v2\/media?parent=1296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}